New images of the Insta360 Luna white edition have surfaced, which makes sense given the DJI Pocket 4 camera announcement is near. We are also expecting the Insta360 Luna camera announcement very soon. The leak comes directly from the largest store in China, where a store manager showcased the Luna pocket camera and shared an image of the camera. More importantly, this was shared by one of the most trusted leakers, Igor Bogdanov, on March 16, 2026.
They confirm that a new colour option is also being added to the Insta360 Luna: white, and that the dual-camera setup will challenge DJI’s dominance in the standard edition in 2026. They are also planning to announce a DJI Pocket 4 Pro camera later in the middle of this year.
The Insta360 Luna camera features a dual-lens setup, which reaches up to 3X optical zoom, as well as AI image stabilisation, delivering professional-grade video even prior to its official announcement. We have already shared the teaser video of the Insta360 Luna camera.
Insta360 and DJI are very close competitors, Luna looks like a closer competitor to the DJI Pocket 4 PRO
New Insta360 Luna White Images: What the Shenzhen Store Leak Reveals
The leaked photos show the white Insta360 Luna in action inside the flagship Shenzhen store. One image captures him holding the Luna up to his face while flashing a peace sign, another close-up shows the side profile with the rotating touchscreen, record button, and a small white wireless mic accessory clipped to his shirt.
So these images do show that Insta 360 Luna is coming in different colour variants as well as features do a lens camera set-up inside, Insta360 Luna flexing itself in leaks before the official announcement.
One thing is very clear: the presence of the device in the store itself confirms that major retail stores in China already have a supply/stock of the Insta360 Luna camera. Specifically, right now the leaks are originating from China, so we can expect its announcement in mainland China first, followed by a global (including the United States of America) announcement later in the week.
These images prove the Insta360 Luna will be available in multiple colour variants, moving beyond basic black designs of pocket series cameras.
Related: Insta360 Luna Hands-On Teaser Video Surfaces – Launch Expected First Half of 2026 (March Rumored)
Insta360 Luna Design Highlights: Modular Gimbal Meets Dual-Lens Innovation
As we first reported after the official unveiling, the Insta360 Luna is no ordinary pocket camera. CEO Liu Jingkang confirmed at the company’s annual meeting that this is a true handheld gimbal competitor to the upcoming DJI Osmo Pocket 4. Key design elements include:
- Modular “Twist” system – Interchangeable camera modules and lenses for maximum flexibility (use it standalone or attached to the gimbal).
- Dual-lens setup – Wide-angle primary lens plus a 70mm telephoto for true 3x optical zoom and beautiful bokeh effects.
- Rotating touchscreen – Swipe gestures, live AI tracking, manual zoom, and quick settings access.
- Advanced controls – Dedicated record button, thumb joystick for gimbal panning, power/mode switch, and LED status indicators.
The new white variant perfectly matches the premium build quality teased in earlier prototypes. Multiple color options (now confirmed in-store) will let creators personalize their gear – ideal for influencers and travel vloggers.
Related: Insta360 Officially Unveils Luna Pocket Camera: The Handheld Gimbal Camera Challenging DJI’s Dominance
Insta360 Luna Key Features & Specs: Why It’s More Exciting Than DJI Avata 360 Hype
At TheNewCamera.com, we were the first website to publish images of the device, and one of the best things is that it can detach into a smaller camera module that can be used more conveniently by solo filmmakers.
Before I move on, let me clarify that even Insta360 CEO Liu is very excited for the Luna. Back in January, when a dual-camera-based prototype image was making rounds on the web as an Insta360 Pocket 4 camera, Insta360 CEO Liu came forward from his Weibo account and said that it’s not from DJI.
From this very specific incident, you can understand how important this announcement is even for the Insta360 company itself.
Insta360 Luna Launch Timeline: March – April 2026
Everything points to a first-half 2026 release, with strong rumors pointing to March or April. The Shenzhen store sighting, combined with previous FCC filings and teaser videos, suggests Insta360 wants to steal the spotlight right after (or alongside) DJI’s Avata 360 and Pocket 4 announcements.
We’ll continue tracking every update right here. Expect pricing details, full specs, and pre-order information very soon – especially now that the white Luna is already appearing in physical stores.
Stay tuned at theNewCamera.com for the most accurate and timely Insta360 Luna coverage in 2026.
The article “Insta360 Luna White Leaked in Shenzhen Store: Strong Competition for DJI Pocket 4 & Pro in 2026” was written by thenewcamera.com team on 12:22 pm, Tuesday, 17 March 2026, Greenwich Mean Time (GMT) | You can also follow us on Our Official Social Media Handles FACEBOOK | TWITTER | INSTAGRAM > get live news — > DJI Rumors
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